British brand Alexander McQueen unveiled its fall ad campaign which explored femininity and the importance of being different.
Shot by photographer David Sims in his London studio, the campaign includes new faces like Ruth Bell
, Julia van Os and Jamilla Hoogenboom. In one photo, van Os is partially covered by shadow, while revealing a lacy bralette. In the other picture Bell is standing against a pastel wall, showing off her Farrow-esque buzz cut crafted especially for the campaign. Amplifying the romanticism is a bloodlike crimson border that frames each image.
The full campaign will appear in select publications by September 2015.
