Dakota Johnson stars in a Gucci film that revisit emblematic handbag storied origins…
A longstanding mainstay within the House’s collections, ‘The Jackie’ experienced a well-chronicled rise to icon status—ever since its debut in 1961, the handbag’s perpetual presence on the arms of celebrated figures around the world, crystallising its everlasting association with their signature sophistication.
Dakota Johnson finds herself at the latest inflection point of the line’s celebrated chronology in which a certain attitude encounters a certain era, marking the beginning of a new chapter through the House’s latest . Dakota Johnson makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion, whilst the spontaneous snapshots highlight the silhouette’s intrinsic versatility and enduring elegance, reflecting a state of co-existence that spans decades and personas, which is well captured in the lense, by Glen Luchford.
Following a distinguished line of reiterations, each emblematic of its time, today’s Jackie 1961emerges to transcend the traditional with its sleek silhouette and universal attitude. The selection is presented in three different sizes—mini, small, and medium—in a wide range of colors that highlights the design’s inherent versatility. Clean lines bring the focus to the unique piston closure, as well as the quality of the material itself, whether natural grain, patent, or precious leather, or the emblematic GG Supreme canvas. A longer, removable shoulder strap, either in leather or as a chain, enhances the Jackie 1961’s adaptable personality and practicality.
Art Director: Christopher Simmonds
Photographer & Director: Glen Luchford