The Olympic rush seems like driving all and sundry, and Nike Sportswear wants to leave no stone unturned. Measuring the Olympic fever the brand unveils its ‘What the Max’ collection.
The collection features three different styles in bold primary palette using hyperfuse technology. The classic Nike silhouette is prepped up with techno-pop shades to bring alive – Nike Air Max 90, Nike Air Max 95 and Nike Air Max 2012. These kicks interesting boast of latest heat fusion adhesion technology instead of the overused cut-and -sew method.
The collection will be launched globally this month.
