Forevermark, the diamond brand from the De Beers Group announce its entry into the Indian market starting with a launch in the garden city of Bengaluru. Stephen Lussier, CEO, Forevermark hosted a glittering evening, celebrating the launch of the diamond brand. 

The guests at the launch experienced the exclusive virtual journey of a Forevermark diamond.  The journey demonstrated the social, business and qualitative criteria that must be met before a diamond is ascertained as eligible to bear the inscription of the Forevermark icon and thus the unique identification number.  

The guests were also treated to stunning designs created by Authorised Forevermark Jewellers C.Krishniah Chetty & Sons in a runway display featuring some of the world’s most beautiful pieces of Forevermark diamond jewellery.  Alongside many notable figures from Bengaluru society, the event was attended by renowned cricketer Brian Lara, Lakshmi Gopalaswami, Vani Gapapathi, Sumalatha, Aditi Premji, Raj Shroff, Manoviraj Khosla, Sanjitta Ajampur along with others.

Over the next few months, Forevermark will be partnering with leading Jewellers across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata introducing Forevermark diamonds to the discerning Indian consumer.