De Beers Diamond Jewellers has revealed that it has joined the Fédération Française de la Couture, du Prêt-à-Porter, des Couturiers et des Créateurs de Mode. The appointment has given a golden opportunity to the company to present its high jewelry collection at the Haute Couture, which will take place in Paris in July.
De Beers Diamond Jewellers is a joint venture between De Beers SA and LVHM. The company has been showcasing its exquisite creations in its high jewelry salon, rue de la Paix, which was opened in 2014 and also in Paris since 2011. July will mark the first time the brand will be joining Haute Couture schedule.
