Chopard, the Artisan of Emotions, ignites the traditional world of Haute Joaillerie with a scintillating new collection, Magical Setting. The spectacular radiance of these majestic cluster rings, pendants and earrings is made possible by an ingenious and innovative secret setting that allows the diamonds and precious coloured stones to shine supreme, to play with light as never.
In this dynamic re-imagining of one of the noblest and most enduring jewellery classics – the floral cluster – Caroline Scheufele, co-president and artistic director of Chopard, unlocks the intense light and lustre deep in the soul of a gemstone while unleashing the full emotional power at the heart of the jewel. With Magical Setting, she explores light, in all its many facets: as a universal symbol of the divine, of purity, joy and euphoria, as the essence of seductive glamour, and as the most powerful emotional trigger in a gem or jewel.
The Magical Setting collection is an evolution of Chopard’s most famous creation, Happy Diamonds. It marks the next step in Chopard’s ongoing mission to set diamonds free, to find a new expression for Haute Joaillerie that will capture and reflect contemporary femininity, the aspirations and attitudes of modern women. In 1976, Chopard stunned the jewellery world with Happy Diamonds, joyful little diamonds that broke free from the restraints of outdated conventions, free to dance, play and move, mischievous, young-at-heart. The timing was perfect: Happy Diamonds became an emblem of social and cultural change, of the new freedom of femininity.
Caroline Scheufele continues her quest to re-energise and contemporise Haute Joaillerie, introducing new techniques and materials, such as space-age titanium, coloured to melt into gemstones, intensifying their colours and exuberance. Now, once again, with perfect timing, the Magical Setting collection reflects today’s mood of female empowerment: these are jewels for women who are free to express their femininity however they wish, with no limitations, their spirits soaring, like Magical Setting, upwards into the light.
