At Basel World fair, Chopard revealed that from July 2018 it will use 100% Ethical Gold in its jewellery and watches. As a family run business, sustainability has always been a core value, and today sees the culmination of a vision started more than 30 years ago.
Long term supporters and friends of Chopard; Colin and Livia Firth, Julianne Moore, models and activists Arizona Muse and Noella Coursaris and Chinese singer Roy Wang came to champion the gold landmark announcement, made by Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele, in front of a packed audience at Basel world Watch and Jewellery Fair.
Speaking at the event, the Co-Presidents outlined how they could achieve this milestone. Chopard defines “ethical gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards.
From July 2018 Chopard gold will be responsibly sourced from one of two traceable routes:
1. Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes.
2. RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.
We are committed to demonstrating industry leadership in the responsible sourcing of gold for our collections. This means forging long-term partnerships with artisanal small-scale miners (ASM), taking part in industry working groups such as the Swiss Better Gold Association and the Responsible Jewellery Council (RJC) and purchasing 100% of our gold from responsible sources, verified as having met international best practice environmental and social standards.
