A. JAFFE takes First Place in Platinum Guild International’s Platinum Innovations Award with Highly Anticipated New Fashion Collection.

During the JCK 2011 Las Vegas Show, the PGI Platinum Innovations Award selected A. JAFFE as the winner in their Platinum Fashion Earrings category. A. JAFFE launched a new fashion collection at the JCK Las Vegas show including diamond earrings, stackable rings, pendant necklaces and diamond bangles. The winning pair of earrings was from the Floral Collection in the design of a Magnolia. The earrings have 2.66 total carats of diamonds and are set in platinum featuring a removable drop for two fashion looks. The Magnolia earrings are priced at $24,550.

“It was a great privilege to have the design excellence and craftsmanship of our 120 year old company lauded by our customers,” said James McArdle, CEO of A. JAFFE. “Platinum is the ideal metal to show off our skills.”

The winning Magnolia earrings are part of the highly anticipated A. JAFFE Floral Collection that includes couture, fashion and bridal designs featuring diamond earrings, bangles, pendants, necklaces and rings. Ultimately, A. JAFFE Floral symbolizes the blossoming and growth of bridal jewelry into every day fashion pieces.

The inspiration behind A. JAFFE Floral draws from the Magnolia tree, one of the first trees that bloom in the spring months. A. JAFFE Floral collection is complex in design, but also has a simple, clean and elegant feel that reflects a bolder floral statement. With the removable drop it gives you the illusion of two earrings in one.