MILAN – Today, on World Environment Day, Gucci launches Gucci Equilibrium at equilibrium.gucci.com, a destination designed to connect people, planet and purpose. The launch is part of a 10-year plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose.
As part of its mission, Gucci Equilibrium features I was a Sari, a social enterprise founded by Stefano Funari that perfectly encapsulates Gucci’s drive toward social empowerment and commitment to the circular economy. The company works with women from marginalized communities in Mumbai, upcycling saris and teaching new skills to bring recurring income and opportunities to these women for the first time. By harnessing Gucci’s strategic expertise, creativity and reach, I was a Sari breaks new ground in the socially-driven fashion sector. A central component of the partnership includes the up-cycling of left-over scrap leather and embroidery materials to produce one-off handcrafted designs. Working with Gucci’s local specialist embroidery suppliers the first team of craftswomen from the project are currently building their expertise in the finest embroidery techniques. This project has provided access to a part of the garment industry that was previously out of bounds to women.
Marco Bizzarri, Gucci President and CEO, said, “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand”. Bizzarri continued, “These are critical times when we can all play our part in helping to deliver on the UN Global Goals and the Paris Climate Agreement. The only way to do that is by bringing people together, sharing ideas, innovation and experiences. This is the objective we have set for Gucci Equilibrium.”
From today a global audience can access Gucci Equilibrium at equilibrium.gucci.com. Compelling content showcases the stories, ideas and science behind environmental and social impact change, bringing Gucci’s perspective to bear on some of the most critical issues of our age.
