WHITE further strengthens with its upcoming edition – on stage from 14th to 16th January – thanks to the success of the MAN & WOMAN formula, thus reaching 270 brands (18% more than the January 2016 edition).
The tradeshow is currently the only event capable of showcasing the womenswear previews during the menswear collections, thereby reaching 197 womenswear collections, out of which 63 are hosted in the ONLY WOMAN area.
This edition’s special guest is the Danish brand Wood Wood, that will also tread the Milanese catwalks thanks to the collaboration with CNMI and the partnership with Copenhagen’s fashion tradeshow Revolver, in the framework of the project REVOLVER INSIDE WHITE.
The Finnish brand Aalto, designed by Tuomas Merikoski, is Only Woman’s Special Guest. The new section Friends of WHITE is all set to open its doors with Baltimora Studio and Polly King & Co, under the banner of the synergy with the showrooms. The protagonist of the special project is Momonì, brand created by Michela Klinz, while the crown jewel of the menswear selection is Indian designer Suket Dhir, winner of the 2016 Woolmark’s Prize Award, a menswear rising star, who will be in Milan for the first time.
