30th April 2014 saw the global launch of UN’s first ever Bollywood style human rights campaign video. The “Free and Equal” campaign video stars UN Equality champion & actress Celina Jaitly who also makes her debut as a singer on the clip’s catchy soundtrack- “uthe sabke kadam” which has been remixed by Neeraj Sridhar of Bombay Vikings.
Joining hands with the United Nations for this initiative, designer Anita Dongre designed a stunning look for the UN ambassador and equality champion ,Celina Jaitly. As per the brief shared, I have used colors of lime green and hot pink beautifully evoking a bold, vibrant yet serene and calm vibe. The color and silhouette dichotomy symbolised the “Free & Equal” spirit of the campaign. We worked on an indo fusion look and teamed a lime green sheer choli with gota patti work paired with a hot pink embroidered lehenga skirt and completed the look with a cummerbund and jewellery from my Pinkcity collection,”said Anita.
While UN equality champion Celina Jaitly says, It’s been wonderful to see this project come together, and to see so many talented creative people getting involved, I am very thankful for the wonderful support,
the more people watch this video and can share it with everyone they know, the further our message of acceptance and equality will spread.
