Kimaya came into existence in 2002 and overtook the Indian fashion industry with a graceful precision. Pradeep Hirani and Neha Hirani noticed seven years back the fulcrum of fashion moving towards India and took no time in conceiving their conceptual baby Kimaya in Mumbai, a Fashion House that within no time has become the leading Haute Couture Destination. Pradeep Hirani, Chairman, Kimaya, a personality radiating with positive energy says, “At Kimaya we love to go against time. What you see of us is just the tip of an iceberg. Kimaya is a huge gigantic force anchored in depth with a strong and exhaustive backend that allows us to shine on top”. It is the only fashion house to have more than hundred Indian designers and recently designers from countries like Pakistan, Malaysia and South Africa have added to its growing repertoire of collection. Kimaya has been the largest buyer at fashion week across India since its inception. But to be precise when it had entered the Indian Fashion market the scenario here did not paint a promising future. Back then in 2002 there were already five to six fashion houses in and around Delhi and Mumbai who had been sustaining for past fifteen years with not much growth prospects. Kimaya made business of fashion its forte with impeccable business matched to the glamorous world. And proudly boasts of more than hundred percent growth and profit rate every year.
At a time when the industry was focusing only to the metros for fashion consumers Kimaya spread its wings to smaller cities as well, realizing the growing potential for fashion country wide. It is also the first fashion house to go abroad with Kimaya Dubai in 2004. Each of Kimaya’s stores is individually designed for a particular clientele and thus the designer selection also varies from store to store along with an assorted individualistic taste of merchandise. Like the Dubai Kimaya at Jumeirah beach, caters exclusively to the Arab sensibilities hence it has unmatched designs by Indian designers but for the Arabian consumer. And thus a tantalizing visual treat would be the latest store on map, as Kimaya plans to launch its house of fashion in New York next year.
In midst of serious colloquy about fashion and life Pradeep Hirani also comes forward as strong believer in the strength of determination, talking about his interest in numerology and tarot cards. Thus one does not wonder at his vision and believe in India, as an exhaustive resource of colours, embroidery and weaves. He also appreciates the spark of creative talent in Brazil. He defines fashion in India has graduated to a level that the consumer is able to distinguish a good fashion show from a bad one which was not there five years ago. A prudent visionary Pradeep predicates India to be the next fashion capital of the world. “We want to be a pivotal part in holding the reins of fashion when it makes it shift to India and help to keep it in India as long as we can”, envisions Pradeep Hirani.
