The spirit of Gucci celebrates the “short circuit” of cultural references, the one between traditional heritage and contemporaneity. The recently launched Gucci Blooms and Gucci Caleido prints perfectly illustrate this, featuring a floral print and a geometric motif overlaid on the classic GG signature design.
Exploring the idea further with the #GucciGram project, inviting online talents, illustrators and image-makers from around the world – established names, emerging ones and those somewhere in between on their creative journeys – to imagine artworks that feature the Gucci Blooms and Gucci Caleido motifs.
The result is a portfolio produced with total creative freedom, where individuals have responded to Creative Director Alessandro Michele’s invitation to be inspired by Gucci’s new prints expressing their personal visions through the work of well-known painters; cartoon characters, surreal animations, or satirical messages. The effect is a Pop-cultural explosion of diverse viewpoints –from the likes of Kalen Hollomon (already exhibited at Colette in Paris), Noah Kalina (his new book Cabin Porn became a New York Times bestseller) ,Amalia Ulman (her work was exhibited at Frieze in London just recently) have a degree of recognition, to another one being Chris Rellas , a 19-year-old American student, with a significant following on Instagram.
