At last someone took up the courage to walk the forbidden path and take up the challenge of catering to luxurious menswear fashion. Considering the orthodox taste of men and gene configuration of splurging on whisky, golf and cricket matches rather than clothes apart from the classics, the fashion world always had been apprehensive to have a complete Men’s fashion destination.
The Collective is launched by Madura Garments Lifestyle Retail Company, a group company of Aditya Birla Group. The first flag ship store was opened in Bangalore and the gradually it made its grand refurbishment in Mumbai and finally by this year September it set its foothold in the fashion capital of the country, Delhi. A noveou concept the store enthralls a huge floor space with designated areas and visual symmetry across all three cities.
Apparel covers all wardrobe needs from designer, formal, semi formal, casual, denim to active wear. The offering includes brands such as Armani Collezioni, Adriano Goldschmeid, Duchamp, Fred Perry, Hackett, Hugo Boss, Kenneth Cole, Ted Baker, True Religion and Versace Collection. And also houses lines from the Indian couture deigners like Manish Malhotra, Rajesh Pratap Sing, Varun Bahl+Karan Johar and many more.
Accessories include fashion watches, cufflinks, shoes, ties, belts, leather products and sunglasses by leading brands like Church’s shoes, Momo Design, Puma Black Station, Toy Watch, grooming products from Molton Brown, The Art of Shaving and home accessories & gifts from Culti, Christofle, Ercolano, Fornasetti and Votivo.
Through popular demand by the market the store had to introduce a women’s capsule, though the store is definitely dominated by menswear. In accordance with the unique splurge of this concept store it also hosts an array of extremely high profile and luxurious services. Like the Made-to-measure services offer Raffaele Caruso and leading Savile Row brands such as Aquascutum and Richard James. In addition, made-to-order services from leading Indian designers JJ Valaya, Rohit Bal and Tarun Tahiliani meet the needs of the ceremonial buyer. For those looking for a stylish haircut or a quick trim there is Jean-Claude Biguine’s French Salon and Spa with a French stylist on board at The Collective. In addition, the Collective is the first retail store to offer product care and specialized dry cleaning services to its customers.
