The tenth anniversary of Jamie Oliver’s Fifteen Restaurant comes with the launch of The Big Chair Project – an exciting collaboration with some of the top names in fashion, art and design.

Fifteen Restaurant – the social enterprise set up to mentor young people and train them to become chefs, has got twenty iconic ANT Chairs donated by furniture brand Republic of Fritz Hansen – for the artists to impose a personal, food-inspired designs.

The artists like Paul Smith, Tracey Emin, Christopher Bailey, Cath Kidston and Sarah Burton are working to create unique designs that will be auctioned to raise money for Jamie Oliver’s Charity, Better Food Foundation.

The Big Chair Project

Commenting on his chair designer Paul Smith said, “I’ve been a bit naughty, because on the front side of the chair it is full of cakes and all those delicious things that are bad for you, then on the back of the chair it’s full of healthy stuff – lots of fruit, vegetables and lettuce – it’s both sides of the coin really, the bad side and the good side. It’s not really the chair – it’s not really the fact, its Paul Smith.”

Even Jamie Oliver himself is also customizing a classic Egg chair and footstool besides an ANT chair he will design in collaboration with photographer David Loftus.

Amongst 20 of these chairs six will be available to win as part of lottery by simply buying a ticket at the www.thebigchairproject.org. The remaining will be auctioned online which will close in October, after a mix of online and live bidding.