The Woolmark Company’s global Cool Wool campaign reached a new audience, with the The Woolmark Company’s global Cool Wool campaign reached a new audience, with the showcasing of Spring Summer 2014 edition of the company’s The Wool Lab seasonal guide to the most interesting trends and best wool fabrics and yarns in the world. Merino wool provides stability, resilience, softness and luxury to the tailoring industry,and has long been a favourite of designers, but modern India know too little about the natural benefits.The launch of Cool Wool by The Woolmark Company – the global authority on wool – into the Indian market takes the global campaign to new heights. The new Cool Wool campaign takes the concept of trans-seasonal apparel even further for the 21st century with even lighter weight fabrics and yarns following the introduction of new specifications.
Research has shown that wool performs better than cotton and polyester in the natural management of moisture and temperature, ensuring that Cool Wool makes the wearer feel less clammy and cooler. Cool Wool forms an important supporting element within The Woolmark Company’s Spring Summer 2014 Wool Lab collection – the seasonal guide to trends and the best wool fabrics and yarns. The launch of Cool Wool in the Indian market reinforces The Wool Lab’s key themes for spring/summer: lighter weight and fine Merino fabrics created to unveil the potential of Merino wool products in the warmer months.
While all textile fibres are able to absorb and later release (‘desorb’) moisture from the air around them as the humidity of the air changes, only wool can absorb up to 35% of its own weight in water, more than any comparative textile fibre.With the comparable saturation water content of cotton is 24%, nylon (polyamide) 7%, and polyester 1%. The Woolmark company’s mission to enhance the profitability, international competitiveness and sustainability of the Australian wool industry; and increase demand and market access for Australian wool is well justified.
