Richemont plans a management overhaul for four of its luxury brand namely Vacheron, Dunhill, Piaget and Jaeger-LeCoultre by naming new chief executive officers.

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Andrew Maag, head of Europe, Middle East, India and Africa at UK fashion house Burberry Group Plc, will join as CEO of Dunhill, also being replaced are the heads of three watch brands. Jaeger-LeCoultre CEO Daniel Riedo will leave at the end of February for other opportunities, while the chiefs of Piaget and Vacheron Constantin will retire.

Reportedly, Richemont Chairman Johann Rupert, says the company needs to name younger managers who are in tune with the demands of luxury consumers want