Ralph Lauren organised an individualistic display of customise bikes, vintage gas-station paraphernalia and a special ‘bike clinic’ on an event titled ‘RRL Riders Tour’ on the 2nd of June, in collaboration with Paris garage Blitz Motorcycles. The event focussed on the Parisian branch of his Double RL & Co. brand, popularly known as Ralph Lauren RRL.
With a total of 200 motorbikes gathered at Boulevard Saint-Germain, the RRL Riders tour featured a dramatic tour of bikes dating from 1998. Accompanying them was an eventful country music performance by Fiona Culley.
Meanwhile, the Double RL brand has been enthralling the customers in France since 2010, with its vintage denim and casual wear, which have also been worn by Hollywood celebrities like Jean Dujardin and Johnny Depp.
