Nudity has always been one effective WMD, igniting smirks, sighs and screams of purists across the globe, no matter its African inland or uptown New York. There is nothing like a sight of one getting their kit off, and smart advertisers and promoters leave no stone unturned to bank upon this obsession now and then.
Of late, French intimates brand Pull-in Underwear invaded the city of New York with a parade of male and female models walking down the streets of SoHo, cladded in fancy bikinis and underwear. Braving the strange stares, models waved the placards reading the quotes like, ‘I love Strawberries’ and ‘Cupcakes are best’.
The French label known for its bold patterns and colors with a brand’s signature waistbands, made its models sure to stop by retail stores and cafes in their way.
