The somber world of fashion where change is venerated, hardly the ideas of innocence and eternity hold any significance. The transience of emotions enveloped in the darkness of night in the streets of Paris comes alive in a controversial short film created by the team of an international fashion magazine. The gloomy provocative video made around the preparations of Louis Vuitton’s Autumn Winter 2013 show features models like Cara Delevingne, Georgia May Jagger, Isabeli Fontana and Eddie Campbell walking in the streets of Paris wearing the clothes right out of the ramp.
The provocative poses (semi-nude display to anguish filled gazes) in sync with the somber background score happened to raise the ire of few calling the video, an extremely shocking representation of women. The rising voice accuses Louis Vuitton of portraying women’s bodies as an object and prostitution as something that is playful and enjoyable.
Dominique Attias, a leading lawyer who signed a letter in the left-wing daily newspaper Liberation, states, “This is very damaging because we are trying to fight the idea, to which some young women in France subscribe, that prostitution is banal and just a way of getting money to buy clothes.”
