The Bangalore Fashion Week starting today strikes another cord in the Indian fashion scene with its second edition of the event. The rising fashion quotient in the country has certainly raised the demand for more fashion worthy consumers as well as designers and the already existing platforms for showcasing  has become little stringent for the growing industry.

 

Bangalore fashion week is designed conceived and executed by Dream Merchants. An Event Management Company of Bangalore, which has pioneered in organizing the local beauty Pageant, Miss Bangalore, since 1994, and over the years has become the main fashion event of Bangalore.

 

Feroz Khan, Creative Director, Dream Merchants and board member BFW, who has been instrumental and directional in nurturing the fashion event at Bangalore, spoke exclusively with fashionfad.in, amidst all the excitement and tension. He says, “We aim towards making Bangalore fashion week a national event. At present we are only two seasons old and we want to strengthen our grounds in Bangalore, then progress towards building a strong host and launch vehicle for all the new upsurging design talents in the country.” Feroz is very clear about the objective of making BFW as trade event and not to be diluted as the glamour outburst only. He already has an exhaustive list of 280 buyers at his event which would help him project India’s take on fashion globally. “We are also showcasing Milan based brand Claudio Antonio spearheaded by designer Shipra Chawla, as a response to the international presence of Indian fashion.” The BFW has also opened gates for the new and promising models as it launches twelve new faces this season spotted after rigorous rounds of audition. On his take at the growing numbers of fashion week in the country Feroz says, “In the west every state has a fashion event of their own. Today India has the level of awareness and money to purchase fashion products and growing fashion events are just an answer to the demand. For the International buyers, they will also gradually discover their niche, whichever fashion week suits them the best.’

 

The First Edition of Blenders Pride Bangalore Fashion Week took place in July 2009, where designers Like Rocky S, Manoviraj Khosla, Sanchita Ajjampur, Samant Chauhan, Jatin Kochhar, etc. flew down to Bangalore and graced the city with their creations. The fashion week also sizzled with  ramp queens like Candice Pinto, Tinu Varghese, Bruna Abdullah, Alisha & Anjali Rawt, Syed Zulfi, Shawar Ali, Acquin Pais, etc. And a host of Gen Next Designers like Neelam Ashley, Soma Nath, and Bhakti Reddy.

 

The second edition of Bangalore Fashion week clicks on the 28^th of January with Amita Sharma & Vipin Batra opening the show and closes on the 31^st of Jan with Shantanu and Nikhil as the grand finale designers. The four day fashion fiesta at Bangalore has invited a lot of new and established designer to celebrate and imbibe the cosmopolitan taste of the city. The Bangalore fashion week has on board some of the prominent buyers, fashion editors, eminent designers, and members from Dream Merchants, including the very gorgeous Achla Sachdev who is also the choreographer for the event along with Rahul dev Shetty.