The iconic department store of London Selfridges traces its roots to come up with an innovative ‘No Noise’ campaign banking upon the power of silence. The campaign sees the re-launch of the silence room which was first created by Harry Gordon of Selfridges back in 1909 in an attempt to promote the minimalist designs – intended to provide shoppers quiet ambience away from worldly distractions.
The mini spaces with pods in various departments across the store will pop up thematically, making the buyers to engage with the products effectively. The concept will also feature ‘The Quiet Shop’ seeing high profile brands stripping their logos off their products.
