The champion of alternate fashion, and always known to push the envelope, Diesel announces yet another milestone collaboration with the Mumbai Indians – the defending champions for Indian Premier League 2016. In it’s first-ever association in the field of cricket, Diesel will produce a limited edition capsule collection for Mumbai Indians, with the first assortment expected to launch in Fall 2016, followed by a second release in the Spring of 2017.
Mrs. Nita Ambani, Mumbai Indians expressed her excitement while announcing the collaboration with Diesel, terming the development as a mark of truly global recognition for the brand Mumbai Indians.
“It’s a momentous step for Mumbai Indians to be recognized as the most preferred global brand partner, becoming the first sports club from India to expand its footprint globally, said Mrs Nita Ambani adding, “Mumbai Indians with its strong brand values and both on and off field performance has won hearts of millions of patrons’ in India and world over. We are very excited with this opportunity to reach out to our die-hard global fans in the cricket playing nations with the exclusive Mumbai Indians-Diesel collection.”
Diesel will be producing an exclusive line of off-the-field MI merchandise comprising both, tops and bottom-wear. The collection will be available globally across popular cricket playing nations like Australia, England, South Africa among others through the Diesel footprint.
In India, all the 11 stores of Diesel in Mumbai, Delhi, Gurgaon, Chandigarh, Hyderabad, Bangalore, Pune and Chennai will stock the exclusive collection.
