MINISO, Japan-based fast-fashion designer brand, is to step its foot in India with the launch in New Delhi following established strategic relationships with nearly 60 countries and successfully opening stores in over 30 countries including the U.S., Canada, Australia, Russia, the United Arab Emirates, Singapore and Korea.
the strongest competitor” deemed by MUJI, UNIQLO and Watsons,Miniso, actively explores the international market and has opened over 1000 stores in less than three years. Co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, MINISO is an innovative retail giant, retails products over twelve categories to target every aspect of life.
Mr. Miyake Junya, the global co-founder and chief designer at MINISO commented that, “MINISO is popular around the world, which means our design concepts have been widely accepted by consumers and what they seek can be satisfied by our designs. Our designs are derived from the most essential and realistic demands from life rather than those of extravagant and environmentally harmful. This is what we always emphasize — ‘back to nature, return to basic’.”
With simple and quality features as well as leading the trend of intelligent consumption, most MINISO products are priced between USD 1.5 and 30, thus earning love from the major consumers.
