Burberry unveiled elements from its first straight-to-consumer collection, including a preview of the new advertising campaign launching on 19 September after the Burberry show at a new venue named Makers House located at 1 Manette Street in the heart of London’s Soho.
Featuring new British cast members Jean Campbell, Cavan McCarthy and Alex Dragulele, the ad campaign previews looks from Burberry’s September collection which is influenced by Virginia Woolf’s Orlando, contrasting masculine and feminine styles across different periods in history.
Captured at the sculpture gallery at the Walker Art Gallery in Liverpool by photographer Mario Testino, the ad campaign’s location serves as an historic backdrop to the brand’s latest collection.
In celebration of the highly crafted new collection, Testino has also captured a series of portraits of Burberry artisans, the men and women from mills and factories across England, Scotland, and Italy whose passion and skill contribute to making Burberry’s products. To launch the campaign, Burberry has revealed a portrait of the pattern maker for its newest bag, The Bridle.
Burberry is also proud to announce its partnership with The New Craftsmen, launching on the evening of the Burberry show during London Fashion Week, will see some of Britain’s finest craft makers bringing the inspiration behind the collection to life through a daily changing programme of activities and installations within the brand’s new show venue in London.
