Louis Vuitton’s director Nicolas Ghesquiere has been rigorously working for the house’s 160th anniversary and its latest project, ‘Iconoclasts’, a monogram bags and luggage line. The project, which includes the association of multiple designers, is the brainchild of Delphine Arnault, the recent LVMH prize winner.
However, surprisingly, one of the designers working for the brand is its biggest luxury rival in the market, Chanel’s Karl Lagerfeld. The other designers collaborating for the project are Frank Gehry, Cindy Sherman, Rei Kawakubo, Christian Louboutin and Marc Newson, the collective discretion of Ghesquiere and Arnault.
Meanwhile, Lagerfeld has also been designing for Fendi and was among the jury members for LVMH prize.
Speaking of Iconoclasts, the brand looks forward to promoting the collection by launching its ad campaign, a website and a book.
