1Louis Vuitton has announced that it will discontinue famous Takashi Murakami monogram from its collection of bags and accessories.

Previous creative director, Marc Jacobs collaborated with the Japanese artist Takashi Murakami in 2002 and from then Multicolor Monogram became a part of Louis Vuitton’s collections. This collaboration was one of the longest in the history of the brand. Murakami drew a commercial for Louis Vuitton, designed the boutiques and for 13 years produced the collection. The Murakami print was worn by celebrities the world over – with stars including Paris Hilton and Jessica Simpson embracing the bright version of the company’s signature monogram.

But new creative director of the brand, Nicolas Ghesquiere seems to be more focused on returning to the classic print for his bag offering, which has led the brand to put an end to the Takashi Murakami monogram.