The French luxury leather goods brand completes twenty years with its iconic Pilage bag, and celebrates the same with an all new ad campaign featuring the beautiful Alexa Chung. The model gracefully poses with the cute and adorable Jack Russell terrier puppy, along with a fresh transformed version of Le Pliage Heritage bag in off-white.
Meanwhile, Alexa has also been previously associated with the brand, where she was featured in its spring 2014 campaign, shot by Saint Tropez. However, the present celebration campaign has been shot by Max Vadakul in France.
Moreover, the campaign will be accompanied by a short screening of a movie inspired by Alice in Wonderland, directed by Jean-François Julian. With a single picture of the print ad revealed till present, the full campaign will be released on 9th September.
