The renowned jeans Brand Lee, is activating its seasons campaign “The City is Mine” is all about claiming your City & interacting with its Shadows.
The Photo-City Walk is a guided 2hr photography workshop conducted by Photography Onthemove. The participants were divided into groups of 10 to 14 members, who created & captured their own myriad Shadow stories that they cast with the help of their fellow group members. The participants were also constantly given tips and were guided as to how to capture these Shadows in one’s lens, which can get challenging otherwise.
Activating the campaign, Lee organized its second Photo-City Walk in Mumbai (Gateway of India) on April 22, 2012. The waking & scorching lazy streets of Colaba saw 70 active enthusiasts armed with their camera lenses and abundantly flowing creativity, claiming their City by drawing out various shadow stories on the Mumbai lanes.
People, who could not make it to the walk, can participate in Lee’s digital Photography contest – “The City is mine – A Shadow Photography Contest” and stand a chance to win exotic photo tour to either Hampi or Varanasi.
