Lecoanet Hemant has partnered with SyngalCorke Wallis, London to reinventing itself with the entire look and feel to give it a contemporary and international edge.
The rebranding strategy is based on the theme of ‘original detail’, representing a conversation that every garment has its own original story. The design reflects this conversation and can be modified for different applications to reveal or conceal different lines.
The website, the logo and the tags for the garments are all in sync with one another with clean lines and the brand name printed in white on a black background. The timeless black and white colour palette was chosen to reflect the brand’s high fashion credentials and enable the beauty and the colour of the clothes to come through. A modified version of the Archer typeface font was used to give it a classic, modern and contemporary look.
The new branding strategy will be rolled out in phases, with the high fashion range being the first to change. Subsequently, the change will take place for the other sub brands as well, including the Ayurganic Collection and the Genes line. It will also be used across all consumer touch points in the store, such as in store graphics.
