Aiming to fulfil the tech savvy needs of today’s generation, the luxury French apparel and accessories label Kenzo creates a 3D digital museum titled ‘Grace to the Nth Power’ for its fall 2014 collection. Integrating the physical and the digital into product experience, the gallery enables the visitors to use their phone or mouse to navigate the virtual space enhanced with videos and a gift shop.
Featuring videos of talented models such as Grace Bol and Sang Woo Kim attired in the brand’s fall winter collection, the interactive art gallery has been produced by film director Partel Oliva and web designers Kim Boutin and David Broner.
Well, the initiative is surely a digital innovation in fashion marketing which connects the consumers more effectively and gives them a real digital experience. Meanwhile, the videos and artworks of the gallery will also be displayed during a special exhibition at Galerie 12 Mail/Red Bull Space in Paris this September.
