The Swedish multi-national fashion house, H&M announces its partnership with the acclaimed balloon artist, Jeff Coons, who designed an exclusive limited edition hand bag for the brand. The collaboration comes following the brand’s opening of a new flagship store .

Speaking of Coons’ creative bag designed for the retail giant, it is a trendy sling black leather bag featuring a cute yellow balloon dog in its front, along with the words, ‘Fashion Loves Art’. The bag is going to wonders on multiple occasions including casual hang-outs with friends and evening parties. It will be available both online and in selected retail markets of U.S., including Los Angeles, Chicago, and Dallas.

Furthermore, the brand will be promoting Coons’ highly awaited retrospective at the Whitney Museum of Art. Besides, the new flagship store will also be a replica of an art museum and will list among the most high-end stores in U.S.