In 2017, CHANEL celebrates Gabrielle. Karl Lagerfeld designed a handbag and named it in her honour, while, next fall, the House will launch a perfume called GABRIELLE CHANEL.
Gabrielle, the name that gives way to the nickname “Coco”, is at the heart of the CHANEL founder’s personality. In fact, the name borrowed from an archangel resonates with rebelliousness, freedom, passion and allure — four traits that governed Gabrielle Chanel’s life. Four values that today, more than ever, continue to inspire women everywhere and serve as synopses for four films featured on the Inside CHANEL site in 2017.
Following the release of a first chapter dedicated to Gabrielle’s rebellious nature comes chapter 20: Gabrielle, The Quest for Freedom.
Like an open book about the House’s history and the personality of its founder, Inside CHANEL illustrates and brings to life a heritage that one always rediscovers anew. Every short film reveals a facet of Gabrielle Chanel or of Karl Lagerfeld’s vision, the better to lift the veil on the inspirations behind the House’s creations, decode a favourite symbol, retrace the origin of a perfume, shine with the sparkle of jewels, and decipher every one of CHANEL’s fundamentals to project it into the future. The episodes in Inside CHANEL are there to make your own. Browse as you like, freely, unfettered by the constraints of history. Gabrielle would have done the same.
