Renowned Swedish brand H&M has opened their largest store in the world at 34th Street Herald Square in New York.

Build on huge area of 65,000 square feet, the new boutique has three story glass facade, a 35-foot-high atrium, and a dedicated 1,000 square feet for the stores first shoe department.

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For its costumer the store has H&M’s most simple pieces like lace tops to their more exclusive pieces like the Conscious Exclusive collection’s short leather jacket. The store’s fourth floor consists of cut-rate home goods, everything from throw pillows for the couch to bathroom towels.