The campaign enables two bloggers from each participating country to be the official voice of Guess Blog Access. With a sense of fashion being the only tool; one can apply through the Facebook fan page of Guess watches.
The campaign is there as an application on the Guess Watches Facebook page allowing users from around the world to create personal profiles including a custom-built style board to express their personal fashion point-of-view. The users are then supposed to share their profiles through their social networks in an effort to receive style points from all their friends and followers.
At the end of the 90-day entry period, the top ten candidates in each country with the most style points will move on to the next round and be asked to submit a blogging assignment. The submissions will be reviewed by a panel of judges and two ‘One to Watch’ finalists will be chosen to represent each participating country.
The most popular contestant from each country will be crowned the official Guess blogger and receive the watch products all the way through the year.
