Gucci announced that its new ambassador for watches and jewellery is the British musician Florence Welch, unveiling its latest timepiece, the G-Timeless automatic.
Lately, the House hosted a press conference to elaborate on this new partnership at a private event in Los Angeles. Alessandro Michele, Creative Director of Gucci, says, ‘Florence has become a good friend, but I wanted to work with her primarily because she is an exciting artist. Her dark, romantic songs are timeless and full of passion and emotion – in many ways they evoke the spirit of Gucci.’
Florence Welch says, ‘I am a magpie, and when Alessandro and I first met we bonded over our love of jewellery. I truly believe that what he is creating at Gucci today is magic, and I am so excited to be part of it.’
Reflecting her eclectic personal taste, Florence Welch has also chosen a bangle and a mix of rings from Gucci Jewelry’s Icon, Marché des Merveilles and Flora collections. Her hands are adorned with rings in 18kt yellow and pink gold, each decorated with precious stones, diamonds, or motifs like the honeybee.
