Gucci announced that its Cruise 2021 collection will be presented in the City and County of San Francisco on Monday, May 18, 2020.
Gucci Creative Director Alessandro Michele has chosen the Northern Californian city for its history as a centre of liberal activism. A cultural melting pot and the setting for many historic moments that have shaped the world, San Francisco is a symbol for liberty, where antidotes to discrimination have been cultivated, sowing the seeds for freedom of self-expression for many.
This spirit represents Alessandro Michele’s vision for Gucci: the acceptance of diversity and the right to be oneself. Unveiling the collection in the city will also reconnect him with his most personal raison d’être: a celebration and validation of self-expression, emancipation and ultimately, freedom.
The Cruise 2021 fashion show follows five years of Gucci Cruise shows held in historically and culturally significant places; including the Dia-Art Foundation in New York, the Cloisters of Westminster Abbey in London, the Palatine Gallery in Palazzo Pitti in Florence, the Promenade Des Alyscamps in Arles, and the Capitoline Museums in Rome.
