The storied Italian luxury fashion house Gucci launches its mobile website bringing m-commerce to luxury shoppers.

The brand recently announced the optimization of Gucci.com for mobile devices, available in North America and Europe as of now, to be launched in the Asia Pacific region this spring. The mobile website which has been created in response to the growing demand for access to Gucci’s luxury products on mobile devices allows customers to easily browse and purchase Gucci products through their mobile phones.

The new mobile site was designed to deliver the same high-end brand experience that customers know and love from shopping in Gucci stores to smartphones that have become an essential part of their everyday lives, and an increasingly essential part of how they shop.

Gucci.com operates its e-commerce site in 27 countries but this is the brand’s first website specifically optimized for mobile. Customers in the U.S. and Europe who visit Gucci.com on a mobile device will automatically see the new mobile site. The site is optimized for iOS and Android mobile browsers.

About this recent development Gucci President and CEO Patrizio di Marco said, “Gucci has always prided itself on providing customers with unparalleled shopping experiences, whether in our stores or online. Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us.”