Gucci Immersive Retail Experience is all set to provide its customers the unique experience through the use of technology and interactivity by launching second phase of the program during forthcoming Men’s Fashion Week in Milan.
The latest innovative multi-channel approach enabling Gucci’s brick-and-mortar and the virtual stores offer similar contemporary shopping experience will take the form of a variety of engaging experiences. Five columns of super high resolution displayswill show images of the fashion show – three for the women’s show and two for the men’s show – located in the respective areas of the store.
Also, the technology will let the customers and staff to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer.During phase two, stores will also provide access to iPads running an application known as the Virtual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk.
Frida Giannini, Gucci’s Creative Director, commented on the project: “I see this type of experiential technology as the future of fashion retail as it will allow our collections to be appreciated in detail and create further interest and excitement among our customers.”
