Gucci Announces €2 Million Donation In Support Of two crowdfunding campaigns to fight the Covid-19 pandemic, calling on the #GUCCICOMMUNITY
“We Are All In This Together”, a letter by Alessandro Michele
When we met for the first time in December 2014, we were two strangers who by some mysterious alchemy understood each other immediately. Two very different people who came from equally different worlds, but with the same idea: to imagine Gucci in a completely new way. We saw Gucci as a way of saying things that are important to us about what it means to be human. We saw Gucci as the multiplier of an idea of freedom, empathy and equality in affirming one’s individuality. The work of these past five years is the result of that idea.
This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work being carried out by health professionals, doctors and nurses who are working on the front lines to help those affected by the outbreak of the Covid-19 virus, particularly in our home country of Italy and around the world. By supporting one another, and aiding those among us who are most vulnerable, we will be able to work through and rise above this crisis, even more united than before.
In response to the outbreak, in addition to donations made by our group Kering to organizations in China, Italy and France—we have decided to launch two crowd-fundraising campaigns with a further donation of 2 million euros: 1 million euros to support the valiant efforts of the National Civil Protection Department in Italy in partnership with Intesa Sanpaolo; and, the other 1 million euros to the COVID-19 Solidarity Response Fund in support of the World Health Organization, through a matching campaign with Facebook.
In Gucci’s home country of Italy, which has been particularly affected by the crisis, €1 million will be donated to the valiant efforts of the National Civil Protection Department through Intesa Sanpaolo’s ForFunding crowd-funding platformiii with a dedicated webpage gucci.forfunding.it, where the #GucciCommunity can also make donations. The funds will be allocated by the Italian National Civil Protection Department, to reinforce Italy’s health services and organizations managing the emergency, with the creation of new ICU beds as a priority.
We will also be dedicating our Gucci social media feeds to public service announcements by the World Health Organization to help protect the health, safety and well- being of all.
Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the changemakers in this crisis, to stand together with us in the fight against the Coronavirus by contributing to one of these crowd-fundraising campaigns donating on gucci.forfunding.it or through the “donate” feature available in the IG stories on www.instagram.com/Gucci.
With gratitude,
Marco Bizzarri Alessandro Michele
