Fears around COVID_19 are escalating each day, actually speaking Coronavirus has exposed cracks in our system. Given the crisis some designers have taken hiatus to rethink on the strategy of how to make more sustainable brand, knowing the fact that industry is responsible for 10% of the global carbon dioxide emission.
Garment workers and artisans are facing unique circumstances inability to pay their rent, utilities and other bills due to loss of income. Government, FDCI and designers have got together to start a CSF fund to help these marginalised communities who are the heart of fashion.
Shantanu and Nikhil has curated a campaign to raise funds for COVID_19 Support Fund (CSF by FDCI) to support the future of fashion, skilled artisans and organisation affiliated to FDCI.
The designer duo has brought together four doyens of Indian design industry who will auction one masterpiece from their collection. The online auctions being hosted on Shantanu Nikhil official instagram handle will run for four weeks each with couturiers Manish Malhotra, Rahul Mishra, Sabyasachi Mukherjee and Tarun Tahiliani.
The highest bidder of each outfit will be announced on Fraternity Talks, a live session with the designer and the hosts at the end of each week.
Early this week, House of Anita Dongre, announces the production of cloth masks for distribution to contribute further in the fight against COVID-19. After receiving adequate permissions from government authorities, production of these masks has begun in two of the five rural village centres.
Starting this week, these centres have had voluntary participation of about 24 women who will be able to create up to 7000 masks each week for distribution to NGOs, village residents, individuals, and hospitals.
The women in these village centres will be working under strict social distancing and hygiene protocols to produce these masks and distribute them. Every one of us must do everything within our power to stop the spread of this virus and keep as many people as we can safe. The production of reusable masks is one step in that direction.” says Anita Dongre.
As long as people need masks they will be produced and distributed. This is the company’s second initiative to fight COVID19 after setting up a 1.5 Crore fund to cover smaller vendors and self-employed artisans arising from previously unforeseen medical emergencies at this time, she added further.
#STAYSAFE #STAYCALM
