Ermenegildo Zegna commits to restoring part of the rural-architectural heritage of Italy’s Cinque Terre.
The Ermenegildo Zegna Group is no stranger to environmental and social responsibility causes, and the “green” commitment of its founder, who continues to provide pivotal inspiration for initiatives such as these. Already in the 1930s, founder Ermenegildo Zegna launched one of the earliest Italian industrial examples of environmental and social patronage in his hometown of Trivero (Biella), where he founded the Zegna Wool Mill in 1910.
Among the many important environmental initiatives undertaken by the group over the course of its 102-year history, the experimental restoration project of Punta Mesco in the Cinque Terre National Park, located in the Liguria region of Northern Italy and recognized worldwide for its spectacular beauty, stands alone. The one-of-a-kind collaboration between public and private enterprises involves the recovery of 45 hectares of land and abandoned farm buildings that FAI (Italian National Trust) was given as a donation.
The pilot project is being directed by FAI, with whom Fondazione Zegna has enjoyed an ongoing collaboration that dates back to its foundation in 1975, and also involves the Regione Liguria, Cinque Terre National Park, and the municipalities of Levanto and Monterosso, in addition to special help from the Universities of Genoa and Florence.
