FENDI launches its spring summer sunglass collection by releasing Morphing to the Beat Who’s that Girl? video, featuring Anna Cleveland metamorphosed, in collaboration with French designer Thierry Lasry.
The video plays on different ‘morphed’ versions of Anna Cleveland, who interprets a look, a style, a pattern, an attitude with each pair of sunglasses. She is set against a collage of graphic backdrops that are inspired by the sunglasses patterns and reminiscent of the ‘80’s and ‘90’s videos. Anna brings her own contemporary spin through playfully morphing to an underlying soul electronic beat.
The video portrait of Anna playfully goes from facing the camera, to a morphed shoulder shot, hair up, hair down, black or white, to a mix of textures and patterns, a wink, a stop and a smile; all to compliment these super stylish sunglasses.
The frames’ unique geometric shapes and strong color combinations are key features to the collection, which include: the Fanny (cat shaped) and Sylvy (squared) models, both inspired by Rome’s Dolce Vita period and showcases Thierry Lasry’s ultra-feminine signature merged with Fendi’s incredible attention to details and unique craftsmanship.
This capsule, inspired by FENDI archive graphic designs from the late 80’s and early 90’s attentively selected by Silvia Venturini Fendi and Thierry Lasry, is characterized by Thierry Lasry’s unique artistic approach through the new design pattern exclusively for this one-of-a-kind collaboration.
