FENDI will celebrate the opening of its first #Fendirumi pop-up at Harrods on Thursday 4th August, FENDI welcomes the arrival of two celebrity guests, the Fendirumi themselves – Piro-chan and Bug-kun. “Japanese pop culture and kigurumi-mania gave me the idea of having two Fendi mascots to attend our events, shows and openings. The Fendirumi embody the spirit of Fendi Fun,” says Silvia Venturini Fendi.
Visitors to the pop-up will enter the Fendirumi world, a vibrant and visually arresting space that reflects the furry characters’ personalities. Hundreds of bell jars with rotating miniature Fendirumi will line the walls. Exclusive products will be merchandised from an enormous pink Ape car (the traditional three-wheeled Italian vehicle). Meanwhile, a specially created Fendirumi cartoon will be shown on a vast LED screen, offering an ideal backdrop when the mascots pop in to surprise guests, who can meet and take selfies with them.
