Under all that glitter fashion has got a soul that can’t bear the debilitation of beautiful things around. And that very soul of popular Italian fashion house Fendi made it undergo a four-year initiative funding the restoration of roman fountains.

The brand recently announced its project titled, ‘Fendi for Fountains’ going for restoration of five of iconic Rome’s fountains, starting with the Trevi Fountain (the one featured in epic movie Roman Holiday). 

The revamping work will be done in stages and once completed will acknowledge Fendi (the name written on a small plaque on the site). The project will also see the launch of a coffee table book shot by Karl Lagerfeld, featuring these hailed roman fountains.