AMSTERDAM – After a brief hiatus, the Fashion for Good Experience has reopened and, as of tomorrow, launches a new theme titled “A CUT ABOVE”. The theme leads programming and events in the museum for the next six months, showing visitors how we can reimagine the way our clothes are designed, made and worn. The selected brands, emroce, Flavia La Rocca, senscommon, The Fabricant, Unspun and Wires, showcase fashion done differently, with 3D weaving, body scans, modular fashion and entirely digital fashion and are available to purchase today in the Good Shop. In addition, the Fashion for Good Experience introduces their new digital museum tours as well as five new, unique exhibition pieces.
‘A CUT ABOVE’ THEME BRANDS
Wires – Co-founded by international supermodel and activist Lily Cole (who participated in the PechaKucha), these sustainably sourced glasses are handcrafted in Italy with 3D printed bio-plastic parts from the UK and interchangeable lenses so a pair can last you a lifetime.
Flavia La Rocca – Italian designer and Green Carpet Fashion Award winner, Flavia creates modular and sustainable garments using hidden zippers to construct new combinations for a never- ending wardrobe that transcends occasion and season.
The Fabricant – an innovator from the Fashion for Good Accelerator Programme, the digital fashion house creates digital couture garments exclusively for virtual environments for fashion shows or digital samples.
Unspun – a unique body scan and 3D weaving technology that can create a perfectly fitting pair of jeans, on demand with no waste or harmful chemicals. Get your measurements scanned and order your pair in the museum!
BUILDING BACK BETTER
The museum collection in the Fashion for Good Experience consists of several, unique and pioneering innovations that are often not (yet) available for consumers but are undergoing piloting and testing. The idea behind the exhibition is to show visitors what innovation looks like and explain what can be improved upon in current production processes. The five new exhibition pieces have all been created in collaboration with a start-up innovator from the Fashion for Good Innovation Programmes;
– Tommy Hilfiger shoes made with 24% recycled apple waste from Frumat
– A backpack from Bergans’ “Collection of Tomorrow” in collaboration with Spinnova, who turns cellulose and waste streams into textile fibres.
– A shawl by Salvatore Ferragamo made with silk-like material produced from citrus waste from Orange Fiber.
– An entirely circular, unisex workwear outfit by Silfir that uses technology from circular fashion for a completely traceable garment which ships using the custom designed, reusable and recyclable packaging from Returnity.
– An organic cotton t-shirt with embedded DNA tracers from Haelixa which through blockchain technology from the BEXT360 platform can verify the garment’s origin and authenticity.
