Vodafone is working with Mango, the global high street fashion retailer, on a new programme to rollout digital fitting rooms to the company’s top stores worldwide.The digital fitting room has been designed around a new Internet of Things (IoT) digital mirror designed by Mango, developed by Vodafone in collaboration with Jogotech, which will allow the shopper to scan the clothes tags in the fitting room and then contact shop floor staff directly from the mirror, through a digital watch, to request differentsizes or colours. The mirror will also suggest additional clothes to complement the original choice.
Vodafone Director of Internet of Things Stefano Gastaut commented: “This project helps put more power at the shopper’s fingertips and will bring Mango closer to its fashion-conscious shoppers and offer them more options and experiences than a conventional fitting room.”
While the brand wishes is to extend the digital fitting room to its top stores, from Barcelona to New York and will help to blend the online and real world shopping experiences for the customers. This is the first phase of a digital transformation project for the retailer, to create new ways for customers to engage and relate to the brand.
Mango’s Chief Client Officer Guillermo Corominas added: “This is a really exciting project for Mango. We see the future of retailing as a blend of the online and the offline. These new fitting rooms are another step in the digital transformation of our stores to create a whole new experience for our customers.”
