Diesel Island, land of the stupid, home of the brave is the next place for all denim lovers. Diesel’s new advertisement campaign traces a brief fictional history to the independent Island, or nation where all Diesel consumers reside.
The campaign brilliantly renders a distinctive identity to the Diesel followers by
showing this collective messianism for the brand. It’s further bound by a flag made of three jeans. The so called home of big balled people who love to indulge in stupidity is the place for free flowing unscrupulous youth to be. Group showers and three hours of sex just to populate the island exude enough sexual energy to make you cruise to Diesel Island and be a native. No matter how much you have to bribe.
showing this collective messianism for the brand. It’s further bound by a flag made of three jeans. The so called home of big balled people who love to indulge in stupidity is the place for free flowing unscrupulous youth to be. Group showers and three hours of sex just to populate the island exude enough sexual energy to make you cruise to Diesel Island and be a native. No matter how much you have to bribe.Kudos to this advertisement unifying all Diesel lovers and nagging others to be a part of it through its acerbic witty one liners.
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