Starting this September, Burberry will showcase its men’s and women’s together, as one collection to be shown twice a year at major runway events during London Fashion Week. (The brand will no longer stage two annual menswear shows at London Collections: Men, but will retain a presence at the event.)
While the brand have long followed the same creative theme the full collection of men’s and women’s looks for the first time will be available to buy both online and in-store, supported by digital and print advertising campaigns, which will launch as soon as the show ends.
The new collections will be “seasonless” and branded “February” and “September” rather than Spring/Summer and Autumn/Winter, with an eye towards global consumers who live in non-Western markets with different climatic patterns.
