Britain’s iconic brand Burberry, lately named former Givenchy designer Riccardo Tiscias its creative chief, vacated by Christopher Bailey,who is preparing to leave Burberry after 17 years. The move comes as a high-fashion facelift under CEO Marco Gobbetti, who took over last year. Gobbetti succeeded Bailey, who relinquished the CEO title to focus on the company’s creative direction before announcing his planned departure.
“His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer,” Gobbetti said. “Riccardo’s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”
Tisci’s collaborations with Nike were in the vanguard of mixing athletic wear with luxury fashion, while his friendship with Kanye West and Kim Kardashian helped forge a relationship between Givenchy owner LVMH and one of Instagram’s most influential families.
